There are two kinds of people in your business :

1. The people who KNOW you, and

2. The people who DON'T know you.

In their Marketing efforts, most businesses focus on converting people in the second group to become part of group number one.

At great cost, Marketing Managers employ Sales Teams and advertising agents to find and talk to people who don't know you exist.

Why? To widen their client base and increase their revenue!

This is a proven marketing strategy, it works and it is well worth the effort and cost. The better you do it, the higher the rewards. The more avenues you follow and the more tools you use, the better your chances of succeeding - it's a numbers game. Right?

Right. As long as you don't overlook a more productive place to increase your revenue : group number one - the people who know you already!

It is up to 600% more expensive to win new customers than to retain the existing ones!

It is far easier to talk to someone you have a relationship with already : existing customers, previous clients, prospects, service providers - anyone who knows what you sell. You know where to find them, you know what they do, and they will usually listen to what you have to say!

Anyone who is convinced that you are selling a good product or service, that is. Most of our business comes from repeat customers and it is significantly cheaper to keep an existing client than finding and recruiting a new one.

People who know you - what will they do for you?

The better they know you and the more they trust you, the more they'll buy from you - and they'll refer you to others who have never heard of you.

Whether you have your website, brochures, a sales team and advertising in place or not - it is very important to cultivate regular and relevant, meaningful dialogue about your business with the people you know.

And that's where the WeBlog comes in - what used to be the exclusive domain of the Newsletter is the professional WeBlog or Blog today. A blog or newsletter enables you to maintain a relationship with your customers that lasts beyond their visits to your website.

A professional blog is the perfect website companion because it answers a different user need : blogs keep customers informed and in touch with your company, plus they allow them to communicate with you - websites give customers detailed information and let them perform business transactions.

But you have to do it right : there are pitfalls, and you need some tools and skills.

How can you publish a professional WeBlog ...
... if you don't have the time and don't know how?

I'll do it for you, that's how. First, I have the tools. The most important one is the professional Wordpress blogging software that can be set up on your own existing website domain or on a new separate domain.

I use Wordpress myself for my KOMPASS Blog for Personal Development, have a look if you want to. It is an American system and very good, that's why many of the biggest Internet marketers in the world use it. But like any computer program, you need to know what you're doing and learn how to use it.

Second, I have the skills. I published several eNewsletters and blogs and maintain my own websites. Let me tell you that it took me the better part of three years to find out about all the technical details that can make or break a good blog!

Believe me, you don't want to go through that learning curve.

But designing and maintaining an attractive blog reliably is only the start : writing interesting news, getting your message across and have people react the way you want is something different entirely.

But I can help you there, too - copywriting is one of my passions and I have worked in corporate marketing successfully for more than two decades. Wherever you are in the world, we can put our heads together over the phone and on the Internet - in English or in German - to make your plans become reality.

But there is more :

Your own professional WeBlog will also help you find new clients! By offering a subscription by RSS-Feed or eMail to regular information and advice on what you do best, people who have an interest in your products and services will leave their contact details and give you an opportunity to follow up!

And this happens automatically, without you having to lift a finger - 24 hours a day, seven days a week. BLUE CRANE, Feedburner and Wordpress handle the registration in a very secure double-opt-in process, confirm it to the subscriber with a personalized webpage and by eMail, notify you of the new subscription and manage your mailing-list from then on - including changes and cancellations.

See for yourself right now!

Subscribe to my own KOMPASS-Blog here and follow the registration process to get a feel for how it works.

If you have something to say to your market, want to expand your client base and increase your earnings, publish your own professional WeBlog - it's quick and easy : write to me from here in English or in German to discuss the options you have for your specific business.

Do it now! Fly with us.

If you keep doing what you always do,
you'll keep getting what you've always got.

Do something different. Anything.

Do it now! Fly with us.