There are two kinds of people in your business :

1. The people who KNOW you, and

2. The people who DON'T know you.

In their Marketing efforts, most businesses focus on converting people in the second group to become part of group number one.

At great cost, Marketing Managers employ Sales Teams and advertising agents to find and talk to people who don't know you exist.

Why? To widen their client base and increase their revenue!

This is a proven marketing strategy, it works and it is well worth the effort and cost. The better you do it, the higher the rewards. The more avenues you follow and the more tools you use, the better your chances of succeeding - it's a numbers game. Right?

Right. As long as you don't overlook a more productive place to increase your revenue : group number one - the people who know you already!

It is up to 600% more expensive to win new customers than to retain the existing ones!

It is far easier to talk to someone you have a relationship with already : existing customers, previous clients, prospects, service providers - anyone who knows what you sell. You know where to find them, you know what they do, and they will usually listen to what you have to say!

Anyone who is convinced that you are selling a good product or service, that is. Most of our business comes from repeat customers and it is significantly cheaper to keep an existing client than finding and recruiting a new one.

People who know you - what will they do for you?

The better they know you and the more they trust you, the more they'll buy from you - and they'll refer you to others who have never heard of you.

Whether you have your website, brochures, a sales team and advertising in place or not - it is very important to cultivate regular and relevant, meaningful dialogue about your business with the people you know.

And that's where the eNewsletter comes in - eMail is the most commonly used method of communicating today, and very efficient! Email newsletters let you maintain a relationship with your customers that lasts beyond their visits to your website.

The newsletter is the perfect website companion because it answers a different user need : newsletters keep customers informed and in touch with the company; websites give customers detailed information and let them perform business transactions.

But you have to do it right : there are pitfalls, and you need some tools and skills.

How can you publish a professional eNewsletter ...
... if you don't know how?

I'll do it for you, that's how. First, I have the tools. The most important one is this eMail-, marketing- and autoresponder system : 1AutomationWiz.

Click on the banner and have a look. It is an American system and very good, that's why many of the biggest Internet marketers in the world use it. But like any computer program, you need to know what you're doing and learn to use it.

Second, I have the skills. I publish several eNewsletters and maintain my own websites. Let me tell you that it took me the better part of three years to find out about all the technical details that can make or break a good newsletter!

Believe me, you don't want to go through that learning curve.

I was frustrated often enough when I started out putting together various templates for my COMPASS eNewsletter. Nothing worked the way I imagined it should look like - with a clear layout, not cluttered but still attractive so that people would enjoy reading an interesting, straight forward and inspiring message.

Then the mailing list grew and I spent many hours at night once a week just sending out over a thousand eMails with a mail-program from my own computer which was clearly overburdened with the task. I needed professional help, and now with 1AutomationWiz I can do all that - and much more - in five minutes with my eyes closed.

But delivering an attractive eNewsletter reliably is only the start : writing an interesting eNewsletter, getting your message across and have people react the way you want is something different entirely.

But I can help you there, too - copywriting is one of my passions and I have worked in corporate marketing successfully for more than two decades. Wherever you are in the world, we can put our heads together over the phone and on the Internet - in English or in German - to make your plans become reality.

But there is more :

Your own professional eNewsletter will also help you find new clients! By offering a subscription to regular information and advice on what you do best, people who have an interest in your products and services will leave their contact details and give you an opportunity to follow up!

And this happens automatically, without you having to lift a finger - 24 hours a day, seven days a week. BLUE CRANE and 1AutomationWiz handle the registration in a very secure double-opt-in process, confirm it to the subscriber with a personalized webpage and by eMail, notify you of the new subscription and manage your mailing-list from then on - including changes and cancellations.

See for yourself right now!

Subscribe to my own eNewsletter COMPASS in the fields below and follow the registration process to get a feel for how it works.

You can have a personalized subscription form just like this one :

If you have something to say to your market, want to expand your client base and increase your earnings, publish your own professional eNewsletter - it's quick and easy : write to me from here in English or in German to discuss the options you have for your specific business.

If you want to know more about the way your eNewsletter could be set up with BLUE CRANE and the cost involved for you before you start discussing things with me personally, just enter your first name and eMail address in the form on the right here and you'll have my automated response with details immediately.

Do it now! Fly with us.

If you keep doing what you always do,
you'll keep getting what you've always got.

Do something different. Anything.

Do it now! Fly with us.